Back to Gallery
M

Marcus Rivera's Brand Strategy Kit

Food Photographer & Recipe Developer

This is an example kit. Build your own personalized brand strategy kit in under 5 minutes.

Brand Archetype

Creator+Lover

Marcus embodies the Creator archetype by crafting unique, visually stunning food photography that tells a story, paired with the Lover's passion for evoking strong, emotional connections through food. This duality manifests in his work's ability to fuse beauty with desire, making dishes not just seen, but felt.

Strengths

  • + Imaginative visual storytelling
  • + Passionate and evocative imagery
  • + Crafts unique experiences through food
  • + Deep emotional resonance with the audience
  • + Authenticity in every creative expression

Watch Out For

  • - Potential to prioritize artistic expression over client needs
  • - Risk of emotional attachment to work limiting constructive feedback
  • - Possibility of overcomplicating simple projects
  • - Need to balance creative freedom with strategic constraints

Brand Story Narrative

Origin

Marcus's journey began in the bustling kitchens of fine dining restaurants, where he honed his culinary skills and discovered the art of visual storytelling.

Mission

To create food images that make brands unforgettable by evoking the senses and emotions.

Vision

A world where every food image tells a story that connects brands to their audience's heart.

The Narrative

From a chef's apron to behind the lens, Marcus Rivera infuses his photographic work with the same creative passion that once fueled his culinary creations. His mission is to connect people to the rich stories behind their favorite dishes through visuals that ignite the senses. Envisioning a future where every food image becomes a narrative, he transforms ordinary meals into extraordinary experiences. Whether for cookbook publishers or leading food brands, Marcus's images burst with authenticity and joy, making them not just to be seen but profoundly felt.

Brand Promise

Marcus promises to create culinary visuals that capture the soul of your brand, making each image irresistibly engaging.

Promise Pillars

Culinary expertise in every photoAuthentic storytelling through imageryEmotionally driven visual aestheticsUnwavering craft and quality

Marcus consistently delivers by integrating his culinary background with storytelling photography, ensuring each shoot exceeds client expectations and creates genuine engagement.

Brand Positioning

Marcus Rivera stands as the go-to storyteller for food brands needing captivating imagery that differentiates their narrative, enhances engagement, and inspires hunger, crafted by a professional with a chef's eye and a photographer's lens.

StoryBrand Script

The Character (Your Customer)

The hero is a food brand or publisher eager to stand out with compelling visual storytelling.

The Problem

External:Their images look generic, failing to capture viewers' attention.

Internal:Frustration with wasted budget on unmemorable, clichéd photography.

Philosophical:Every brand deserves images that not only stand out but connect deeply with customers.

The Guide (You)

Marcus steps in as the guide, offering a blend of culinary artistry and photographic expertise that crafts images worth more than words.

The Plan

  1. 1.Consultation to understand your brand story
  2. 2.Customized shoot planning and execution
  3. 3.Delivering emotionally resonant, ready-to-use visuals

Call to Action

Reach out to Marcus today to begin your storytelling journey.

If They Don't Act

Without compelling imagery, you risk blending into the crowded food market, missing connections with potential customers.

When They Succeed

With Marcus's visuals, your brand becomes a household favorite, remembered and revered for its stunning, mouth-watering imagery.

Ideal Client Persona

Meet “Emily, the Aesthetic Food Brand Manager

Aged 28-40, mid-career professional with a focus on brand marketing in the culinary sector. Based in urban areas with a high concentration of food enthusiasts.

Believes in the power of visual storytelling to engage and inspire. Values authenticity, creativity, and innovation in brand promotion. Regularly consumes food blogs, culinary magazines, and Instagram for inspiration.

Their Goals

  • + Differentiate the brand with unique content
  • + Drive higher engagement on digital platforms
  • + Increase brand recognition through stunning visuals
  • + Elevate the brand's storytelling approach

Their Frustrations

  • - Dependence on generic stock images
  • - Low engagement rates due to bland photography
  • - In-house team's limited expertise in food styling
  • - Difficulty in conveying brand uniqueness visually

Where to Find Them

InstagramPinterestCulinary marketing conferencesFood photography workshopsLinkedIn groups for brand managersGastro-pub launch events

How to Reach Them

Engage Emily through targeted ads on Instagram showcasing vibrant portfolio pieces, invite her to exclusive behind-the-scenes workshops, and feature success stories in industry-specific newsletters.

Competitive Positioning

Market Category

High-impact culinary visual storytelling

Your Unique Value

Marcus differentiates through a one-stop process where culinary artistry meets narrative-driven photography, ensuring every shot nourishes brand stories.

Competitive Landscape

1.

Stock photography services

Weakness: Lack of brand-specific storytelling

2.

Generalist commercial photographers

Weakness: Limited culinary specialization

3.

AI-generated food images

Weakness: Uncanny and lack natural aesthetic appeal

Your Differentiators

  • + Combine chef expertise with visual narrative
  • + Tailored shoots for specific brand stories
  • + Emotionally engaging and authentic imagery
  • + Custom culinary styling by an experienced chef
  • + Natural synergy between cooking and shooting

Positioning Statement

For food brands yearning for images that truly engage, Marcus Rivera is the culinary visual storyteller who creates irresistible and authentic content by merging chef-level cooking with expert photography.

Brand Voice & Tone

Marcus's brand voice is vibrant and engaging, exuding the confidence of a master chef with the approachable charm of a story-enthusiast. His tone is warm and inviting, keeping communication rich with flavorful details and always aiming to connect on a personal level.

DO

  • + Infuse messages with sensory-rich descriptions
  • + Focus on storytelling and emotional resonance
  • + Be playful yet professional in addressing clients
  • + Highlight the passion behind every image
  • + Use relatable, real-life examples

DON'T

  • - Avoid overly technical jargon without explanation
  • - Refrain from presenting bland or forgettable content
  • - Do not sideline the client's unique brand story
  • - Steer clear of generic marketing language
  • - Avoid being too formal or stiff in tone

Example Phrases

Let’s make your food irresistible.Every dish has a story — let’s tell yours.Capture the flavor, the joy, the passion.Why settle for stock when you can have striking?Your brand deserves a taste of excellence.Engage them with images that feed the soul.

Messaging Framework

Key Messages

  • Every image is a story waiting to be told.
  • Combining chef skills with photography for unforgettable visuals.
  • Bringing brand stories to life with emotional engagement.
  • Crafting unique visual experiences from scratch.

Value Propositions

  • Authentic storytelling in every shot
  • Chef-centric approach to food styling
  • Emotionally resonant visuals for deeper engagement
  • Tailored photography that spotlights brand uniqueness

Proof Points

  • Testimonials from satisfied brands
  • Behind-the-scenes of culinary-to-camera process
  • Success stories with increased engagement metrics
  • Samples of imagery that evoke emotions

Elevator Pitches

30-Second Pitch

As a food photographer and chef, I work with brands to create stunning visual narratives that don’t just showcase a dish but tell its story and connect with your audience's emotions.

60-Second Pitch

Marcus Rivera offers a unique blend of culinary expertise and photography to craft authentic food narratives for brands that want more than just beautiful images. I don't just shoot pictures of food; I create visual meals that engage the senses and drive customer attention. With each image, I deliver the authenticity, craftsmanship, and joy that make your brand unforgettable and irresistible.

2-Minute Pitch

In the world of culinary media, where visuals can often feel generic and uninspiring, I bring a distinctive perspective. With years of experience in fine dining and a passion for storytelling, I blend the art of cooking with photography to transform how food communicates your brand's essence. Each shoot is designed to craft a unique narrative, where every dish is styled with the precision of a chef and captured with the imaginative flair of an artist. When you partner with me, you get far more than a photograph; you get a heartfelt story that engages your audience, evokes powerful emotions, and delivers tangible results. My mission is to make each image not just an asset, but an experience — a vibrant, mouth-watering portrayal that makes your brand a favorite in the hearts and minds of your audience.

Social Media Bios

linkedin

Culinary storyteller crafting unique food photography, blending chef skills with visual art to connect brands with their audience.

Twitter / X

Chef & photographer creating edible stories. Crafting visuals that make you crave more. 🍽️📸

instagram

Food photographer & chef 📸🍴 | Crafting visual stories that taste as good as they look | Let's make art and appetite! #FoodArt

tiktok

Chef + Lens = Food Stories 📸🍽️ | Visual storytelling for food brands | Let's shoot & savor together!

Taglines & Slogans

Capture the Crave
Artistry on Every Plate
Where Passion Meets Plate
Cook, Style, Shoot — Engage
Imagery That Impacts
Savor the Story
Delight From Every Angle
Snap the Flavor
Creating Craveable Content
Crafting Edible Art
Visuals That Sizzle
Unforgettable Plates, Unforgettable Photos

Content Pillars & Topic Ideas

Artisan Craftsmanship

Showcasing the blend of culinary skills and photography artistry, highlighting Marcus's expertise in both cooking and shooting.

Behind-the-scenes of a shoot: from kitchen to lensHow fine dining training influences my food photographyCrafting the perfect food shot: tips from the kitchenThe art of styling: creating authentic food photographyExploring textures: making dishes look as good as they taste

Visual Storytelling

Capturing and conveying brand stories through compelling visuals that connect emotionally.

Telling a brand's story through a single dishVisual narratives: making food photography that speaksCase study: transforming a dish into a brand storyCulture and cuisine: visual storytelling through foodPhotography that sparks joy: capturing culinary delight

Cultural Exploration

Delving into diverse cuisines, highlighting cultural richness, and how it translates into unique food photography.

A global cuisine journey: photographing cultural dishesBringing the taste of the world to your tableCulinary traditions reimagined through the lensBlending cultures: fusion food photographyDiscovering cultural stories behind iconic dishes

Engaging and Converting

Content that not only captivates but also converts by driving engagement and boosting sales through strategic visual presentation.

How to turn a foodie scroll into a saleCreating irresistible calls-to-action in food photographyHarnessing Instagram to boost restaurant engagementVisual strategies for driving cookbook salesAnalyzing what makes a dish photo 'click' with audiences

30-Day Content Calendar

Week 1

MondayLinkedInCarousel

Behind-the-scenes of a shoot: from kitchen to lens

Peek into my world: how your next delicious image is crafted, one shot at a time.

WednesdayInstagramReel

How fine dining training influences my food photography

From the chef's table to the frame: see the fine dining difference in food photography.

FridayTwitter/XThread

Case study: transforming a dish into a brand story

Ever wonder how a single dish can tell a whole story? Here's how I do it.

Week 2

MondayLinkedInText post

The art of styling: creating authentic food photography

In food photography, styling isn't just decoration—it's storytelling.

WednesdayInstagramStory series

Culture and cuisine: visual storytelling through food

Join me on a culinary journey as we explore the stories behind traditional dishes around the globe.

FridayTwitter/XPoll

What’s your favorite cuisine to photograph?

Help me discover your cultural culinary treasures!

Week 3

MondayLinkedInArticle

Exploring textures: making dishes look as good as they taste

Dive deep into the textural play that elevates food photography.

WednesdayInstagramCarousel

Blending cultures: fusion food photography

A visual feast: where culinary worlds collide in one dish.

FridayTwitter/XThread

Creating irresistible calls-to-action in food photography

Step into the dance of visuals and action that turns 'yum' into 'buy'.

Week 4

MondayLinkedInVideo

Visual strategies for driving cookbook sales

Unlock the power of imagery in elevating your cookbook.

WednesdayInstagramReel

Photography that sparks joy: capturing culinary delight

Ready to make you smile: watch a single moment of joy, captured in edible beauty.

FridayTwitter/XText post

Analyzing what makes a dish photo 'click' with audiences

What makes your mouth water and thumb stop? The secret is in the capture.

90-Day Implementation Roadmap

Month 1

Foundation & Launch

Goals
  • + Set up an engaging portfolio website
  • + Develop a social media content plan
  • + Initiate outreach to food brands and publishers
  • + Launch the first promotional campaign
Action Items
  • 1. Choose a website template and upload top 20 portfolio images
  • 2. Design and schedule 2 weeks of content using content calendar
  • 3. Draft personalized pitch emails for 10 target brands/publishers
  • 4. Create a launch giveaway to attract initial followers on Instagram
  • 5. Feature a creative process blog to kick-start SEO efforts
Month 2

Growth & Engagement

Goals
  • + Increase Instagram followers by 20%
  • + Engage with potential clients through tailored content
  • + Host a successful online cooking and photography workshop
  • + Develop partnerships with lifestyle culinary bloggers
Action Items
  • 1. Collaborate on 3 Instagram Lives with chefs and food bloggers
  • 2. Post daily Story updates to maintain follower interest
  • 3. Plan and promote an interactive storytelling through photography workshop
  • 4. Draft and send out proposals for joint content ventures
  • 5. Manage a Q&A series to answer audience questions related to food photography
Month 3

Authority & Scale

Goals
  • + Secure a $10k+ brand campaign
  • + Start pitch to a major publisher for cookbook project
  • + Position yourself as an industry thought leader
  • + Reach 100K food lovers on Instagram
Action Items
  • 1. Leverage case studies to create compelling pitches for high-budget campaigns
  • 2. Refine the cookbook outline and complete proposal submission to publishers
  • 3. Publish thought leadership articles on prominent food and photography platforms
  • 4. Engage with food industry publications for guest column opportunities
  • 5. Launch a targeted ad campaign to reach new Instagram audiences

Website Copy Framework

Hero Headline

Taste the Story Behind Every Shot

Transforming culinary experiences into breathtaking visuals, Marcus Rivera crafts images that move beyond the plate, bringing each dish to life with authenticity and joy.

About Page

Marcus Rivera here — a food photographer and recipe developer deeply embedded in the realm of culinary storytelling. My journey began in the bustling kitchens of fine dining restaurants, a fertile ground where I learned not just to create dishes, but to understand them. This unique blend of culinary expertise and artistic vision allows me to produce images that are not just seen, but felt. I believe that every meal tells a story, one that is rich with culture, texture, and emotion. My approach is deeply rooted in authenticity, crafting visuals that are genuine and evocative. Each image is carefully styled and shot to convey not just the food's appeal but its underlying narrative. I partner with brands, restaurants, and publishers to create content that doesn't just stand out, but stands for something. My work evokes an emotional response, designed to drive engagement and entice the senses. When I'm not behind the camera or in the kitchen, I'm probably exploring new flavors or connecting with fellow food lovers online. Join me on this delicious journey as we capture the essence of culinary artistry.

Services Intro

Step into a world where culinary art meets visual storytelling. I offer bespoke food photography and styling services tailored to elevate your brand's unique narrative, combining my dual expertise as a trained chef and seasoned photographer to create breathtaking, mouthwatering images.

Call to Action

Start Your Visual Journey | Let's create images that not only showcase your food but also amplify your story.

Media & Press Bios

50-Word Bio

Podcast intros & event programs

Marcus Rivera is a seasoned food photographer and recipe developer known for his authentic storytelling and culinary craftsmanship. Blending his fine dining chef skills with editorial photography, Marcus crafts stunning visuals for brands and publishers that engage and entice audiences worldwide.

100-Word Bio

Guest posts & conference pages

Blending the art of culinary craftsmanship with the intricacies of editorial photography, Marcus Rivera offers a unique edge as a food photographer and recipe developer. His training in fine dining kitchens instills authenticity in every shot, capturing cultural richness and culinary joy. Marcus collaborates with top brands, restaurants, and publishers, specializing in creating engaging content that drives audience interaction and sales. Passionate about sharing flavors and stories, he is dedicated to being the go-to photographer for those seeking more than a meal, but a visual narrative.

200-Word Bio

Press kits & speaker profiles

Marcus Rivera embodies the perfect blend of culinary artisan and visual story teller. With years of fine dining experience under his belt, Marcus translates the complexity and nuance of the culinary world into stunning photographic narratives. Driven by core values of authenticity and storytelling, Marcus crafts visuals that are not only beautiful but imbued with cultural richness and joy. He partners with food brands, restaurants, and cookbook publishers to create mouthwatering content that draws consumers in and leaves them engaged. Committed to quality, Marcus handles every aspect of the shoot — from cooking and styling to photography — ensuring a singularity of vision and execution that cannot be replicated by stock photography or AI models. A sought-after collaborator, Marcus is on a mission to change the way we experience food visually. He is focused on growing his social presence and dreams of launching his own cookbook, packed with imagery that excites both the taste buds and the soul. As he continues to gain recognition, Marcus remains dedicated to elevating culinary media to new heights, offering services that tell engaging stories, one delicious image at a time.

Email Signature

Marcus Rivera Food Photographer & Recipe Developer Taste the Story Behind Every Shot marcusriveraphoto.com LinkedIn: linkedin.com/in/marcusriveraphoto Instagram: instagram.com/marcusriveraphoto

Signature Tagline

Taste the Story Behind Every Shot

Featured Social Links

Instagram and LinkedIn — Instagram for engaging visual content and LinkedIn for professional networking

Typography Pairing

Heading Font

Playfair Display

36-48px

Body Font

Source Sans 3

16-18px

Accent Font

Caveat

12-14px

The selected fonts embody the brand's personality, with Playfair Display capturing the bold elegance reminiscent of fine dining, Source Sans 3 offering modern readability, and Caveat contributing a playful touch for accentuation, reflecting Marcus's casual and engaging style.

Color Palette

Spicy Red

#D0021B

Use for call-to-action buttons and highlights in promotional materials

Creamy Tan

#F7EAC1

Background color for website and subtle overlays on images

Forest Green

#2E663E

Use for headings and key text highlights to symbolize freshness

Dark Chocolate

#441D12

Body text color for legibility and depth on digital media

Citrus Gold

#F5BB00

Accent color for typography in social media graphics

Brand Guidelines

DO

  • + Use bold colors to emphasize Marcus's vibrant visuals
  • + Maintain authenticity in showcasing both food and storytelling
  • + Engage interactively with followers through conversational tone
  • + Incorporate fine-dining influences into visual presentations
  • + Highlight cultural diversity in food and storytelling
  • + Keep the playfulness alive in all visual and textual content
  • + Craft clear, emotion-driven stories in every photo

DON'T

  • - Avoid generic food shots that resemble stock imagery
  • - Refrain from diminishing unique cultural elements in content
  • - Avoid overly technical jargon that might alienate casual viewers
  • - Do not use muted colors that clash with the brand's vibrant theme
  • - Refrain from posting without a cohesive visual and narrative reason
  • - Avoid heavy photo manipulation that compromises authenticity
  • - Do not engage in negative commentary or controversy

Want Your Own Brand Strategy Kit?

Get all 21 sections customized for your personal brand. Takes 5 minutes, costs $20, and you can regenerate any section unlimited times.

Build My Brand Kit