Brand Identity Designer
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Jordan embodies the Creator archetype with an emphasis on developing original and scalable brand identities that are both visually compelling and strategically sound. As a Ruler, Jordan establishes a sense of order and sophistication, ensuring each visual identity garners respect and positions clients for growth.
Jordan's journey began with an insatiable curiosity about how visual elements can shape and elevate brand perception. Dissatisfied with the status quo of disposable logos, Jordan set out to craft all-encompassing visual identities.
To craft comprehensive visual identity systems that empower startups and scale-ups to convey their story with confidence and cohesion.
To become the go-to boutique studio for brands seeking a visual identity that scales alongside their growth and ambitions.
From a young age, Jordan was fascinated by the power of design to transform perception. Witnessing emerging brands struggling with disjointed visuals and inconsistent messaging, Jordan identified a gap and resolved to offer a holistic approach to brand design. By carefully crafting strategic identity systems, Jordan empowers brands to communicate their unique story visually—from pitch decks to large-scale campaigns. In the next year, Jordan aims to establish a studio known for its impact, one that startup founders rely on to strengthen their market position with intentional and adaptable brand visuals.
“We guarantee strategically-crafted, cohesive brand identity systems that scale seamlessly across every touchpoint, ensuring credibility and memorability.”
By integrating strategic foresight with exceptional design craftsmanship, we consistently deliver brand assets that withstand industry shifts and scale with business growth, supported by testimonials and case studies.
Jordan Blake positions as the discerning choice for funded startups and growing DTC brands that prioritize intentional and scalable brand identity systems over one-off logo designs and seek a partner to help build credibility and success in competitive markets.
The hero is a visionary startup founder or CMO in a scaling DTC company who desires a cohesive brand identity that represents their company's ethos across all platforms.
External:Their current brand visuals, crafted from a hodgepodge of cheap designs, are inconsistent and fail to impress stakeholders.
Internal:This inconsistency leaves them feeling frustrated and undermines their confidence in delivering a cohesive brand message.
Philosophical:It is unacceptable for transformative brands to be held back by inferior visuals when their solutions deserve to stand out.
Jordan steps in as the trusted guide, combining empathetic collaboration with industry-leading design expertise, showing clients how strategic visuals can enhance their brand perception.
Book your discovery session today.
Without action, your brand risks becoming a forgotten name in a sea of competitors, losing investor confidence and customer trust.
Success means your brand becomes a visually stunning, consistent force in the market that attracts investors, delights customers, and supports your growth journey.
Aged 28-40, senior leadership role or recruiter for a creative agency, earning $120K-$250K, based in tech and design hubs.
They value innovation, seek inspiration in high-quality design publications, and aspire to scale their company with a brand that stands out. They frequent industry meetups and prioritize strategic thinking.
Leverage LinkedIn with strategic content on brand scalability and visual impact. Engage in industry events and forums to speak and network. Showcase success stories in industry publications to pique their interest and establish credibility.
Comprehensive brand identity design for growth-oriented startups
Jordan provides scalable identity systems that transcend typical logos, integrating strategic insights with impeccable design execution tailored to venture-backed startups.
Logo mills like 99designs or Fiverr
Weakness: Lack of strategic direction and consistency in design output leads to forgettable branding.
Big agencies like Pentagram
Weakness: Prohibitively expensive and often cater to established brands with larger budgets, inaccessible to smaller startups.
Freelance graphic designers
Weakness: May create attractive logos but often lack the strategic approach for a holistic identity system.
For growth-focused startups and DTC brands who need a cohesive and scalable visual identity, Jordan Blake is the trusted brand design partner that delivers intentional, production-ready systems because we combine strategic foresight with design excellence.
Jordan's brand voice is professional yet approachable, blending strategic insight with the precision of a master craftsman. It encourages collaboration and instills confidence, making clients feel included in the creative journey. The tone strikes a balance between authoritative guidance and uplifting support, fostering a partnership grounded in expertise and mutual respect.
I help growth-focused startups and DTC brands create scalable, cohesive visual identity systems that are ready for every touchpoint—from pitch decks to packaging.
As a brand identity designer, I specialize in crafting comprehensive visual systems that elevate your brand's presence across all platforms. By focusing on strategic consistency and scalability, I ensure your brand can effectively communicate its unique value, building credibility among investors and capturing customer attention.
In today's competitive market, a robust visual identity isn't just an accessory—it's a foundational pillar of your brand's success. Having seen too many startups struggle with fragmented and forgettable visuals, I embarked on a mission to change this. I design brand identity systems that tell compelling stories and remain cohesive from app icons to billboards. Working as your dedicated partner, we dive into your brand's core, ensuring that every design decision aligns with your strategic goals. My approach combines the art of design with strategic foresight, creating identities that can scale as you do, ensuring your brand not only stands out but also stands the test of time. Join me on this journey to empower your brand with visuals that inspire confidence and foster growth.
Brand Identity Designer transforming startups into leaders with scalable, strategic visual systems. Client-centric, growth-focused. Let's discuss your brand mission.
Crafting scalable brand identities for startups & DTC brands. Designer with strategy at the core. #BrandDesign #StrategicIdentity
🎨 Brand Identity Designer 🔗 Transforming visions into scalable systems 🤝 Partnering with startups & DTC brands 📩 Let's chat about your brand!
Designer creating visual systems for startups. Strategy + creativity = unmatched brand identities. Let's build something awesome!
Focuses on educating startups about the importance of a cohesive and strategic brand identity system, rather than just a logo.
Delivers an insider's view on the meticulous process behind designing production-ready and scalable brand identity systems.
Showcases real-world examples of how intentional design has transformed brand perception and business growth.
Positions Jordan Blake as an authority in brand design through opinion pieces and industry insights.
Explores the latest design trends and how startups can leverage them for their brand identity.
The Power of a Cohesive Brand Identity System
See why a piecemeal logo costs more than investing in a cohesive identity system.
Behind-the-Scenes: Our Brand Development Process
Take a peek into the meticulous process behind crafting unforgettable identities.
Startups That Scaled: Brand Transformations
Let's discuss startups that turned their brands from bland to bold, and how it fueled their growth.
Why Generic Logos Fail: A Designer's Perspective
Generic logos are hurting your brand more than you think. Here's why.
2024 Brand Identity Trends to Watch
Explore the fresh design trends set to dominate in 2024 and elevate your brand.
Color Psychology in Modern Branding
What color embodies your brand's personality? Vote and see how others perceive colors.
How AI is Shaping Brand Design
Discover how artificial intelligence is redefining the art and science of brand identity.
Case Study: From Inconsistent to Intentional
Witness a visual transformation that made all the difference for a scaling startup.
The Future of Brand Identity in the Digital Age
Brand identities are evolving—here's where they're heading in our digital-first world.
Craftsmanship in Every Pixel: Why Details Matter
Fine details make big impressions in brand design. Here's how we perfect every pixel.
Eco-Conscious Branding: Not Just a Buzzword
How your brand can lead with sustainability without sacrificing style.
Debunking Branding Myths for Startups
Let's set the record straight on some common brand design myths for startups.
Scale Your Identity, Not Just Your Logo
We partner with scaling brands to create cohesive, production-ready visual identity systems that make investors and customers pay attention.
I'm Jordan Blake, a brand identity designer with a mission to elevate startups through strategic, scalable brand systems. In an industry crowded with quick fixes and DIY tools, I stand out by emphasizing intentional design that effectively tells your brand's story. My journey in brand design started with a love for visual storytelling and a frustration with inconsistent and forgettable branding. I wanted to provide startups with a reliable partner—not just a service provider—who understands the nuances of scalable design. I've spent over a decade refining my craft, working alongside funded startups and growing DTC brands to create identities that resonate. Every project is a collaborative experience where the client's vision and strategic insight guide the creative process. Today, my work is not just about creating beautiful visuals; it's about driving results that strengthen brand presence and attract attention where it matters most. I'm here to help you transform your brand into its best version, so it thrives in every scenario, from pitch decks to outdoor campaigns.
Our services transcend traditional design. We craft comprehensive brand identity systems that scale effortlessly, ensuring every element—from app icons to Series C packaging—aligns with your vision and strategic objectives.
Let's Elevate Your Brand Together. Partner with us for a brand identity that scales with your ambition and audience.
Jordan Blake is a brand identity designer specializing in scalable, cohesive identity systems for startups and DTC brands. He transforms inconsistent brands into strategic assets that capture investor and customer attention. His work emphasizes intentional design and craftsmanship.
Jordan Blake is an experienced brand identity designer dedicated to helping startups and DTC brands elevate their visual presence through strategic and cohesive brand systems. Known for transforming inconsistent and forgettable brands into memorable assets, Jordan prioritizes meticulous detail and production readiness. His approach combines intentional design with strategic thinking, ensuring that every touchpoint strengthens a brand's credibility with investors and customers. Jordan's work has been praised for its elegance and scalability, making him a preferred partner for companies looking to amplify their brand's impact.
Jordan Blake is a prominent brand identity designer whose expertise lies in creating scalable and intentional visual identity systems for startups and DTC brands. With a passion for storytelling through design, Jordan transforms brands that have suffered from inconsistency and generic visuals into strategic assets that stand out in the marketplace. His standout approach includes a commitment to obsessive craftsmanship, ensuring every brand element is not just beautiful but also strategically aligned with the brand's goals. Over the years, Jordan has worked with several high-profile startups, helping them transition from seed-stage branding dilemmas to polished systems ready for Series C funding rounds. Jordan's collaborative process not only enhances brand aesthetics but also fortifies client partnerships, delivering results that capture investor and customer attention. His effective designs, informed by market trends and strategic insights, have made him a reliable choice for businesses aiming to elevate their brand identity beyond ordinary visual solutions. Jordan continues to push boundaries in brand design, focusing on long-term scalability and impact. His vision is to build a boutique studio recognized for its strategic innovation and design excellence, where venture-backed founders trust him with their most critical brand assets.
Jordan Blake Brand Identity Designer Elevating Brands with Scalable Design Systems www.jordanblake.com LinkedIn: linkedin.com/in/jordanblake Instagram: instagram.com/jordanblake_design
“Elevating Brands with Scalable Design Systems”
LinkedIn and Instagram, to connect with professional communities and showcase visual work.
Montserrat
36-48px
Lato
16-18px
Raleway
12-14px
These fonts convey both professionalism and modernity, aligning with Jordan Blake's strategic and minimal visual vibe. Montserrat's clean lines are ideal for bold headings, while Lato supports readability. Raleway adds elegance to accentuated text.
Slate Gray
#2F4F4F
Primary color for brand visuals and website backgrounds
Charcoal
#36454F
Secondary color for text and subheadings
Teal Blue
#008080
Accent color for CTAs and links
Ivory
#FFFFF0
Background color for documents and presentations
Rust
#B7410E
Highlight color for key takeaways and outlines
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